The Age of Independents

Americans are going independent

Millions of Americans are working and creating independently. Each is on a unique path, but all share a spirit of self-directed discovery, industry, creativity, and autonomy.

30.4 million

US businesses without employees

16.5 million

Self-employed

79.8 million

Full or part-time

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More people are starting their own businesses

1 out of 5 US adults is in the process of starting a business or has done so in the past 4 years. That's the highest level recorded since they started the survey in the late 1990s.

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More people are freelancing

Almost 80 million Americans freelance either full-time or part-time. And that number has been rising consistently year over year. By 2027 it's estimate that number will rise to 87 million—more than half of the total US workforce.

More people are dreaming of independence

People are choosing self-employment and entrepreneurship in record numbers. This shift reflects a growing desire for autonomy and flexibility in work.

547,000

Pandemic new business surge

In the early days of the pandemic, in July 2020, saw a record number of new business license applications.

440,000

More new businesses per month

Record number of monthly new business applications over the last 5 years

62%

Majority dream of being the boss

Most Americans dream of starting their own business and working for themselves

Take the next step towards independence

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