Learn the fundamentals of business—without the jargon
"What is Business?" gives you the literacy most people are never taught: how business actually works, why it matters, and how to think strategically.
No jargon. No fluff. Just the fundamentals. A 10-class crash course for $49. Or try the first 3 classes free.
Turn uncertainty into strategy.
Get the full 10-class course for $49. Or start with 3 free lessons.
Learn the basics in hours, not semesters
We designed this course as a no-nonsense gateway to understanding the fundamentals of business and applying them directly to your life and work.
Each of the 10 lessons includes a concise video breakdown and a practical assignment so you can immediately execute what you’ve learned.
Orientation
We start with an overview of the course and a personal reflection on your own relationship to business.
Introduction
What is business to you?
The Big Picture
Next we explore the world of business as if we were looking down from space. We look at how many businesses there are and different ways that they can be categorized.
Sizes and Shapes
Industries and Sectors
Legal Structures
How Businesses Work
In section three we dive deeper, learning about the fundamental components that all businesses need to operate and eventually profit. We'll learn about business models, marketing, value creation, and profitbility.
Business Model Basics
Creating a Customer
The Meaning of Value
The Measure of Profit
The purpose of business
As we conclude the course, we'll ask the bigger question: what is the purpose of business? How can a new understanding of the tools of business open our minds up to new, previously unseen, opportunities?
Why is Business?
Michael Megalli has spent twenty-five years working across the full range of business, from the biggest companies to the smallest. That arc left him with a deep conviction that independent work is the economic future—and an obsession with making it more accessible.
He launched indie.biz to build that infrastructure, teaches Entrepreneurial Marketing at the University of Washington's Foster School of Business, and is the author of Unfinished Business: A New Story for a New Era of Human Flourishing.
Ready to improve your business literacy?
Stop getting bogged down by theory and start executing. Get the full course for $49, or try the first 3 classes free.
Two ways in
Try the first 3 classes free, or get the full course for $49.
Not just another online course.
We built "What is Business?" because we were tired of theoretical jargon that doesn't help real founders. We want to make business literacy accessible, practical, and actionable.
The full course is $49. We're giving you the first 3 classes free so you can see what you're getting into. We listen, learn, and keep improving—this is the most valuable, zero-fluff business course on the internet.
